AI has a real cost.
We offset it ten times over.

We measure what our AI takes from the world. Energy. Water. The mining behind every chip. Then we donate enough to leave it better than we found it.

The Standard

10×

Every month, we donate enough to offset ten times the environmental cost of every NebulaSEO user’s AI usage.

Per active user · per month

What it actually costs.

Each active NebulaSEO user runs roughly 50 AI generations per month — audits, content briefs, review responses, and GBP optimizations. The physical footprint of one user’s usage, calculated from the AI infrastructure we run on:

Carbon Emission

0.00 kg CO2e

roughly equivalent to driving a gas car 0.2 miles

Water Consumption

0 mL H2O

roughly half a coffee cup, drawn from data-center cooling

Material Extraction

0 g Material

roughly a penny's weight, amortized across each chip’s lifecycle

Sources
  • Carbon: derived from Luccioni et al., “Estimating the Carbon Footprint of BLOOM” (JMLR 2023) — 1.5 gCO₂e per inference, applied to a 50-generation monthly average.
  • Water: derived from Li et al., “Making AI Less ‘Thirsty’” (UC Riverside, 2023) — on-site cooling water per prompt, conservative end of published range.
  • Material: amortized GPU lifecycle estimate. No peer-reviewed per-query figure exists; the number reflects rare-earth and bulk-mineral content of an AI-class GPU divided across its expected inference volume. Reported here in good faith and revised as better data emerges.

Per person, small.
Across thousands of users, a problem.

Allocation

Donations are split across three best-in-class organizations — chosen because their work measurably undoes the specific damage our AI causes.

Climeworks

70% · Carbon
What they do

Direct-air-capture plants in Iceland that pull CO₂ from ambient air and mineralize it permanently into basalt rock, 1,000m underground. Verified and audited by DNV.

Why them

AI is mostly an energy-and-emissions problem. Climeworks doesn't store carbon temporarily, it removes it from the atmosphere — which is the only thing that actually undoes the damage.

The Freshwater Trust

15% · Water
What they do

Restores measurable freshwater habitats in the western US — riparian planting, irrigation upgrades, watershed projects. Impact is measured in gallons returned to depleted rivers.

Why them

Every AI generation cools a data center somewhere. The Freshwater Trust puts measurably more water back than NebulaSEO's infrastructure consumes.

Pure Earth

15% · Mining
What they do

Cleans up the world’s worst toxic pollution sites — lead smelters, mercury mining waste, chromium plants. Has remediated 120+ sites across 50+ countries.

Why them

Every GPU contains rare-earth metals pulled from mines whose downstream damage poisons real communities. Pure Earth cleans up the same supply chain that builds our infrastructure.

We refuse to:

“The greatest threat to our planet is the belief that someone else will save it.”

Robert Swan
Polar explorer · Environmental advocate
First Annual ReceiptDecember 31, 2026Itemized donations and offset verification will be published here on the date above.