The rulebook

The rules our code enforces.

Most companies have brand guidelines in a PDF nobody opens. Ours are running code that blocks output before it reaches you. This page is the honest inventory: what is enforced by software, on which surface, and which rules we hold by hand.

Enforced in code · every sales-chat reply

What the sales assistant is blocked from saying

Every reply our sales assistant writes passes through a validator before it reaches a prospect. These are the rule families, in plain English:

Rank promises

“We'll get you to #1 in Bakersfield, guaranteed.”
“Nobody can promise a ranking, us included. Here is your actual grid today, and where the weak cells are.”

Any phrasing of it: number one, top 3, first page, top of the map pack. Caught and softened before the message sends.

Timeline promises

“You'll be on page 1 within 30 days.”
“Timelines depend on your market, so we do not promise dates. The 60-day guarantee carries that risk instead of you.”

Any result tied to a date or duration is stripped, digits and number-words both.

Growth multipliers

“Our clients double their calls in the first quarter.”
“More top-3 cells generally mean more calls. Your grid shows exactly which corners of town are not calling you yet.”

Caught by the verb forms too ("double", "10x"), not just the percent versions. None survive to the prospect.

Unverified numbers

“Agencies see a 340% return with us on average.”
“Agencies see a [removed] return with us on average.”

Every dollar figure and percentage is checked against a short allowlist of verified numbers (real prices, your own audit results). Anything else is redacted before you ever see it.

Misstated offers

“$1 gets you a whole month to try it out.”
“The trial is $1 for 3 days on your first location, then $99/mo. That is the whole offer.”

If the assistant misstates the trial or the price, the sentence is rewritten to the real terms. It is not allowed to freelance the offer.

Enforced in code · drafted posts and replies

What drafted content must pass

The #1 complaint about AI content tools is that the output reads like a robot wrote it. Our drafts are generated under a voice rulebook and scanned by a detector before they reach your approval queue:

A banned-word list with the whole AI-slop lexicon on it: delve, leverage, seamless, elevate, robust, unlock, tapestry, game-changer, and a few dozen more.
Cliche openers ("In today's fast-paced world," "Look no further") and throat-clearing ("It's important to note") are banned outright.
"Studies show" and "experts say" are banned unless a real source is named. Fake authority is still fake.
Structural tells get flagged too: the "not just X, it's Y" reflex, three-adjective lists, stacked "Furthermore" openers, the hollow "...ensuring success" sentence tail.
Em dashes are capped. Real owners use commas and periods.
And the backstop: nothing publishes to your Google profile until you approve it. The firewall makes drafts good; the approval queue makes them yours.
Held by hand · this website and everything we publish

The laws we write our own marketing under

These are not software; they are standing rules we hold ourselves to on every page, and we are publishing them so you can hold us to them too:

The guarantee never appears without its flag.

Anywhere this site names the 60-day rank guarantee, the six-criteria flag and a link to the full terms ride along. A guarantee quoted without its conditions is a trap, so we do not quote it that way.

Numbers must be checkable.

When the site says 49 checks, the audit fires 49 real Google Maps queries. When the display upsamples the map to a finer grid, the page says so. No "thousands of data points" math anywhere.

No manufactured urgency.

No countdown timers, no "only 2 spots left," no fake deadlines. If an offer has a real limit we say the real limit, and if it does not, there is no clock.

No fake proof.

We never buy, trade, or write our own "customer" reviews, and grids from locations we run ourselves are always labeled as exactly that.

Rules are cheap. Watch them run.

Run a free audit and read the real numbers, or read the rest of the trust story: what we refuse to do, and why the guarantee is decided by data instead of a meeting.

Run a free audit Why trust us